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An Interesting Phenomenon
by Tom Busch
Being a student of internet marketing and marketing in general, I don't pretend to have it
all figured out. This article probably won't give you all of the answers, but I hope it at
least gives you a few good questions.
I subscribe to dozens of newsletters/ezines because I'm always looking for more and better
information, solutions, strategies, answers, tips, tricks, etc. I don't think I'm unique
either. In fact most people who are determined to make their living online, get as many or
more newsletters than they can handle.
In the past few weeks, I've begun to take notice of an interesting phenomenon.
Two new ebooks, and a program which is supposed to bring you more traffic, were all
introduced around the same time. I happen to subscribe to the newsletters of the prime
sources for each of these new offers.
Both of the ebooks come with resale rights. The traffic program, which is free, has a
multi-level scheme, whereby a user's benefits increase by introducing new users who in
turn introduce new users and so on.
Now here's where it get's interesting. Within a day or two of receiving these offers from
the prime source, the same offers started pouring in from all sorts of newsletter
publishers.
In other words, they bought the ebook(s) and/or signed up for the traffic program, got out
their lists and got busy. And they wasted no time.
Now, this probably happens all of the time, but it was the first time that I actually
stopped to watch it take place.
This "phenomenon" brought up the folowing questions.
1) Is there any money to be made on products when the resale rights are so easily
obtained?
Money is money and even a couple of sales will cover the purchase price and a put a few
extra dollars in your pocket. But I think there is a deeper question here. Is it worth
using up some of the precious but limited amount of attention your audience can give, on
offers like these, or are there better ways to take advantage of it?
2) Is it a good idea to give away resale rights to everyone who purchases your product,
when instead you could line up some good affiliates and profit from each and every sale?
I think that I know the answer to this one! When it comes to ebooks, yes, it probably is a
good idea. Most likely, the author is employing the following, rather clever strategy. He
or she is counting on healthy back-end profits from links within the ebook to other
products/services. This is even better than making it a free ebook, because now there are
hundred or even thousands working very hard
to distribute it, thus vastly increasing the number of people exposed to those profitable
links.
Hey, I guess I do catch on.
3) Is multi-level promotion, as in the case of the aforementioned traffic program,
inherently flawed?
Now, I'm not talking about two-tiered affiliate programs, or even products that come with
resale rights. I'm talking about anything you promote in which your profits/benefits are
dependent upon getting other people to promote it too.
I'm not going to answer this question, as it is much like debating religion. When it comes
to MLM or multi-level marketing, there are believers and non-believers and both are
equally passionate.
I want to make it abundantly clear that I am not knocking anyone who employs any of the
marketing/promotion methods outlined in this article. As I stated at the very beginning, I
am just a student, struggling to learn. There is one thing I've learned for sure though,
he who is the
prime source stands to gain the most.
Tom Busch publishes The Power Player newsletter
and has an internet marketing resource site with
Free downloads available at http://tombusch.com
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