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Are Affiliate Programs Really a Money-Making Heaven for Beginners?
(c) Copyright 2001, John D. Schultz, IncomeMax.com
One of the most depressing statistics I've ever heard was that over 90% of all affiliates
fail to make money. Yet if you've ever joined a discussion group on affiliate programs,
you'll know that this statistic is uncomfortably accurate.
So what's going on? Aren't affiliate programs supposed to be the single easiest way to
make money online? After all, the only thing you have to do is advertise; the company
handles everything else from inventory to billing to customer service.
It's unfortunate that some affiliate programs promote how 'easy' it is to make money
online. They tell you that they'll give you 'proven' ad copy, banners, articles, and
whatever else you need to succeed at their program. Then they set you loose to make your
fortune.
If it were that easy we'd all be rich, retired, and lounging on a warm tropical beach.
Joining an affiliate program is *not* a guarantee that you'll make a single penny in
profits, let alone thousands a month!
You see, beginners are often misled into thinking that all they need to do is stick a
banner on their website, submit ads to hundreds of classified ad sites, use FFA pages, and
submit their affiliate URL to the search engines.
This strategy won't do you a lick of good. Classifieds don't work very well, if at all;
FFA sites are the spammers' favorite hunting ground; and search engines won't index your
affiliate URL.
What you need is quality, targeted traffic. But consider this: out of hundreds of millions
of websites online, why would someone want to visit YOURS?
For *content*, of course: valuable, interesting and up-to-date information that attracts
people and keeps them coming back for more. By creating a content-rich website you will
have a far better chance of getting listed with the major search engines and indexes. This
is what will
provide you with a steady stream of targeted prospects.
Great content is also what separates you from the thousands of other affiliates. By
offering your visitors something of value, you both establish yourself as an 'expert' in
your field while also developing a relationship with your visitor.
Don't underestimate the power of a good relationship. People are much more likely to buy
from someone they know and trust ... which means it's also important how you present
yourself on your site. Do you sound professional, competent, helpful, and likeable? Do you
show your visitor how the products you endorse can benefit them? [You DO endorse them,
right? There's no point in promoting a product you wouldn't buy yourself!]
There is simply no such thing as 'easy money'. Affiliate programs can be an excellent
source of income - if you're willing to work for it! Here are a few tips to help you
succeed:
1. Choose a target audience.
2. Select a limited number of affiliate programs that offer products and services of
interest to your target audience.
3. Build a content-rich website that offers valuable information of interest to your
target audience.
4. Create fresh, original copy that persuades your visitor to click on your affiliate link
and arrive at your affiliate page in a 'ready-to-buy' frame of mind.
5. Focus on generating high-quality, targeted traffic.
Are YOU going to join the small percentage of affiliates that succeed? The choice is
yours!
ABOUT THE AUTHOR:
John Schultz is the owner of IncomeMax, Your Source for
Making Money Online! Featuring over 5700 money-making
programs and a FREE newsletter, there's something for
everyone. Visit us today at http://www.incomemax.com/
Also Owner of Webmasterbids.com Advertising Auctions
http://www.webmasterbids.com
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