 Resources for working the internet
from home.
12 questions to ask when deciding on a copywriter
1. Strategic ability- Is their strategic thought behind their creative processes or are
they being creative purely for the sake of being creative?
2. Does their work embody "salesmanship in print" or are they simply creative
writers?
3. Do they have the ability to write in different styles so they can adapt their writing
to suit a particular industry?
4. Does the copywriter have the ability to visualise and communicate a concept to the
designer?
5. Market research - How will they "get to know" your target market? Will it be
guesswork? Will it be based on experience? OR will they roll up their sleeves and
interview your clients?
6. Experience - What experience do they have doing work for clients in your industry? And
if they don't have experience, do they have transferable experience eg. if you're an
accounting firm and they have experience working with other professional services firms.
7. Street smarts - do they have "in the trenches" wisdom or a team of graduates
with no "racked up" points.
8. Measurability - Can they quote "measurable", in the bank account results for
clients or are they talking in terms of the creative awards they have won?
9. Product understanding - how do they intend to get to know your company, your product
AND the image you want to project? How have they done this withprevious clients?
10. Are their fees in line with the measurable results they have achieved for clients?
11. Capacity - do they have the capacity to handle ALL your work with a quick turnaround?
12. Portfolio - does their portfolio show creative that met the needs of the client's
market or was it "highly creative" but not projecting an imageconducive with the
market it was pitching to? When reviewing portfolios don't assess their work on the basis
of "do I like it" but instead look at it on the basis of "if I was in this
industry would it be a fit with the image that I was wanting to project?"
Copyright 2000 Kris Mills - Words that Sell Pty Ltd. Kris Mills is a direct
response copywriter who has achieved astonishing successes for clients in a
wide variety of industries (B2B and B2C) across a wide range of media
including direct mail, print advertising, web copy, sales collateral and
more. She also publishes 4 weekly newsletters - Words, Tactics and Gossip
that Sells, Internet Marketing that Sell, Direct Marketing Tactics that Sell
and Print Smarter. Check out her website for dozens upon dozens of free
articles on copywriting, direct marketing, advertising, web design, internet
marketing and more at http://www.wordsthatsell.com.au/index.htm or email
Kris direct at kris@wordsthatsell.com.au.
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Would You Like to Create an Ebook? Have You Struggled With Design?
Ebook Starter is a complete ebook design kit including a guide to
creating and marketing an ebook and over fifty predesigned ebook
templates and book covers.
http://www.web-source.net/ebookstarter.htm
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