Resources for working the internet from home.

  Use "Immediate Answers" To Increase Your Sales Letter's Conversion!
By Grady Smith


Ever read a sales letter, and like magic, find that just as
soon as questions or doubts come into your mind, they're
knocked down in the next line of copy? If so, then you've
seen the power of this technique first hand.


Questions are bound to arise in the mind of your prospect as
they read through your letter. And that's good. Questions
mean they're truly digesting what your sales letter is
telling them.


But a question left hanging too long in the prospect's mind
is a certain sales killer.


Think about it. You're reading a letter for a product that
teaches you how to start a home business that services other
businesses. But as you read about this new internet
business, you start to think, "I don't have many businesses
in my area that would be interested in this".


Now the writer of this letter can do one of two things...


1) They can never address this concern directly. And the
reader will read a few more lines before putting the letter
down.


2) They can address the question head on in the next line or
paragraph. "Regardless of where you live -- even if you're
on a mountain top with your nearest neighbor living 60 miles
away -- you can still seriously profit from this business".
And as a result of having this question answered, the
reader continues on. And in fact, their interest level
grows.


Though I refer to these as questions, they're really
objections. Reasons the reader can't or won't buy your
product.


"It won't work in my situation".


"This is for someone else".


"It would be perfect if only ..."


How many questions are left in your prospect's mind as they
start reading your letter? And how many of these questions
left unanswered are causing you to lose sales?


The bad news is you could very well be losing a large
handful of sales. But there is good news...


These questions are not only easy to find in your sales
letter, but they're also easy to fix.


Just take a look at your sales letter right now. Clear your
mind and read through it as if you didn't know your product
so intimately. What questions would come in your head, and
where do they arise?


The real power of using "Immediate Answers" is to figure out
where the questions will arise and then, quickly answering
them in the next line or two.


Even better, have a friend or two read through your letter
with an eye towards questions they might have. Ask them to
make notations as they read so you can later go back in and
answer the questions as they arise.


Try it and see. With just a small investment of time you can
create a strong sales letter that pulls sales for years to
come.


====================================
FREE: Secrets of Hard-Hitting Sales Letters Ebook! Plus, get
more tips and a free critique of your existing sales letter
to find out how you can power it up and make more sales.
Visit Grady's website at http://www.cheap-copy.com
====================================

 

| Home | What's New | What's Cool | Random Link | Search |

This information is provided as a public service, but we cannot guarantee that the information is current or accurate.
Readers should verify the information before acting on it.

Copyright and disclaimer

. . . . . . . . . . . . . . . . . . . . . .