"Secrets to Starting Your First Ezine Article"- The moment is finally here. You're going to write your first ezine article. But do you have a sinking feeling you won't be able to do it? Do you wonder how you'll even start writing it?
At first I failed to recognize the symptoms. It's one of those so-called syndromes. I call it "Writer's Block Syndrome".
(Added: 24-Aug-2001 Hits: 733)
"WONDERFUL DOING BUSINESS WITH YOU," he sniffed coldly.- Nice words. Wrong tone. Happens every business day. People get the words right but the tone's all wrong.Doesn't matter what you're writing. Business letter, sales letter, memo, proposal, report...trust me, tone matters.Yet it gets precious little respect from most business people.
(Added: 20-Aug-2001 Hits: 674)
10 Steps to Advertising Success- Millions of people marketing on the Internet try to grab the attention of all the rest daily. How does a beginner, a "newbie", if you will, figure out how to write an ad that pulls in responses? First, do we even want to write our own ads, what with the so-called tested ones that come with our affiliate programs? The answer to that is, "Yes!" Your individual ad writing ability can mean your ads get noticed and leave the prewritten ones behind.
(Added: 21-Aug-2001 Hits: 775)
10 TIPS FOR BETTER WRITING- As a proofreader of business writing, I see many of the same errors made again and again. Errors in your writing (be they in advertising copy, correspondence, or a web site) are more serious, I believe, than most people realize.
(Added: 21-Aug-2001 Hits: 802)
12 questions to ask when deciding on a copywriter- 1. Strategic ability- Is their strategic thought behind their creative processes or are they being creative purely for the sake of being creative?
2. Does their work embody "salesmanship in print" or are they simply creative writers?
(Added: 21-Aug-2001 Hits: 578)
5 Powerful Techniques that Produce Unstoppable Sales- There are five powerful techniques that will add compelling strength to your sales copy. I'm even going to tell you a hidden benefit technique. But first, a word of caution: When these techniques are properly applied, they are the most powerful marketing strategies in the world bar none. You stand a good chance of increasing sales so much that you may experience order fulfillment challenges. Be sure you can promptly fulfill the extra orders you are bound to generate!
(Added: 21-Aug-2001 Hits: 763)
5 Steps in Writing & Selling Your First E-book- An e-book is simply a digital file that contains content that entertains, enlightens or inspires your reader. It can be 5 pages long or 2500 pages long. It can be a complete book that uses all of the old fashioned elements of book publishing or an E-book can be a truly creative piece of work.
(Added: 21-Aug-2001 Hits: 672)
8 Essential Questions For Aspiring Ezine Editors- Online business 'newbies' have no doubt heard that offering a free newsletter is one of the best ways available to build their business and their profits. Some of the benefits include:
* Increased credibility
* Leverage for profitable Joint Ventures
* More exposure through article reprints, for example
* An additional source of income through advertising sales
(Added: 21-Aug-2001 Hits: 602)
A FEW THOUGHTS ON WRITING INTERNATIONAL ENGLISH FOR THE WWW- Here is my "dime's worth" (see learning "American English" , or at least your expressions already) on the subject of writing for an international audience on the world wide web. The Web offers you an opportunity, unique in history, to speak directly to millions of potential customers. Some commentators advise that if you want to be listened to, speak to them "in their language". I only partially agree (but then, I'm always breaking the rules!)...
(Added: 21-Aug-2001 Hits: 589)
A Good Title Is A Work of Genius- That's what Emanuel Haldeman-Julius said about changing the title of a book to increase sales. And he should know, he's the guy who single-handedly sold more than 100,000,000 "little blue books" during the first part of the 20th century (Yes, I said 100 million copies).
His book entitled "The First Hundred Million" gives a rare glimpse into how to use certain tested title words to increase your sales.
(Added: 23-Aug-2001 Hits: 648)
A Mini-Course in Ezine Publishing - Lesson 2- Once you get your ezine designed and formatted, you can start promoting. It is a good idea to start promoting before the actual publication date. This way you will have some subscribers to send your first issue to.
(Added: 23-Aug-2001 Hits: 596)
Ad Writing And Tracking: Tips n Tricks- A lot has already been written about writing attention grabbing, interest generating advertisements. However as editor of a `free ad` newsletter, I regularly receive tons of `no pull` ads. Due to the critical nature of this issue, I will walk you through the ad
writing and tracking short cuts once more:
(Added: 23-Aug-2001 Hits: 618)
Dear Dennis: Your Customer Support Writing is Insupportable- Customer support writing has a public relations problem. When it's
good, you scarcely notice it. When it's bad, it can sabotage a
company and go undetected for a long time. Then heads roll.
It's tempting to make excuses for the overworked and much-
maligned customer support staffers. Working in customer service
is like wearing a sign saying, "Kick me". It's a tough,
thankless job.
(Added: 29-Sep-2003 Hits: 435)
DRAMATICALLY BOOST YOUR EXPOSURE WITH A PRESS RELEASE- Here are a few things to keep in mind when writing a press release.
1) ALWAYS target your press releases to the appropriate media. Take
your time to research
the different forms of media available in your particular market
niche. Don't try sell or adverise. Failure to
do this will have your press release in the trash somewhere.
(Added: 29-Sep-2003 Hits: 442)
Enough About Me. How About YOU?- One of the biggest marketing mistakes I observe constantly, in the newspaper, on the web, within company brochures, is the missing word: YOU.
I cringe with disgust as I notice how enthralled these companies are with themselves. For instance, a sales letter I received late last year stated:
(Added: 23-Aug-2001 Hits: 610)
How To Get The Free Publicity You Crave!- Every good internet marketer wants it - free publicity! But with so many new articles mass-produced and poured out onto the internet each day - "article saturation" is rapidly becoming the new problem!
Article saturation - or article overload - is where there are so many good articles to choose from that your new article is easily overlooked!
(Added: 20-Aug-2001 Hits: 576)
Instant Sales Letter Profit Boosters!- Greet Your Perfect Prospect Directly. Instead of starting your letter out with a "Dear Friend"
salutation, address your perfect prospect directly...
(Added: 29-Sep-2003 Hits: 575)
Overcome the fear of writing- When you write your own business materials, it's not always easy to get pen to paper, or fingers to keyboard. Here are some tips to keep
the creative juices flowing-or to get them started.
First of all, are you clear what your purpose is? Before you start writing be sure you know what your goal is.
(Added: 24-Aug-2001 Hits: 582)
RESEARCHING TOPICS FOR WRITING- When researching or investigating a topic for your writing, you have the greatest research source readily available: The Internet.
However, like all sources, you must be aware that not everything on the Internet is fact. It's important to verify all your facts, no matter what
the resource.
(Added: 24-Aug-2001 Hits: 586)
The Top 10 Tips on Storytelling and Making an Impact- All great communicators are great storytellers. Listeners are more open to receiving when they hear the message delivered in a story format - they can lower their walls and defenses because the message is coming to them in a safe and indirect way. Wherever you want to make an impact, tell a story!
(Added: 23-Aug-2001 Hits: 609)
USING AND WRITING PRESS RELEASES IN YOUR MARKETING STRATEGY- Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences.
We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently to "spread the word" about our various sites and activities from here in far-off New Zealand to our biggest market (by far), Americans.
>From this we find doing press releases to be quite effective.
(Added: 22-Aug-2001 Hits: 587)
USING AND WRITING PRESS RELEASES IN YOUR MARKETING STRATEGY- Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences.
We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently to "spread the word" about our various sites and activities from here in far-off NewZealand to our biggest market (by far), Americans.
>From this we find doing press releases to be quite effective.
(Added: 27-Aug-2001 Hits: 558)
Whose Dream Stream Are You In?- I am just like you. I have dreams, and stuff that I place before me, or maybe a better way, to say this, that my Spirit Self, places before me, for its own evolving and I am simply the tool for part of that. I am standing in the middle of some of them now.
A huge part of getting our stuff, is finding our way to the Stream that has our stuff in it.
(Added: 23-Aug-2001 Hits: 569)
WRITING 2-LINE EZINE ADS & SIGNATURES THAT WORK!- Sometimes you are limited to two lines when running ads in certain ezines or even on your signatures in message boards or lists.
Many people feel this is not enough. But you can market with two-line ads. It's a fact.
Newspapers use headlines every day of the week to draw readers. This is one line of copy that is meant to grab the reader and keep them.
Two line ads are very common and attract more attention
(Added: 22-Aug-2001 Hits: 578)
WRITING A WEBSITE THAT SINGS!- If your online sales have taken a dip lately, your product or service isn't necessarily to blame. Even the best products and services can be hidden in obscurity when covered by a blanket of bad website copy. So what can you do to make sure your copy sings the praises of not only your product, but your business smarts and credibility as well?
(Added: 24-Aug-2001 Hits: 585)
Writing Ebooks- Books are about sharing our knowledge and our experiences. They
articulate feelings and information for people who do not have
these kinds of communication skills. If you can think, you can
hear your voice. If you can hear your voice, you can write.
Writing is a simple extension of your mind to your fingers.
(Added: 29-Sep-2003 Hits: 458)
YOU DON'T NEED INSPIRATION!- Writers write. You shouldn't wait around for inspiration to come. But sometimes, there are days you can't get anything written down. Or you're at a loss for words. You can't think of anything to write. You don't have any idea what to write about.
And then you end up believing you're having writer's block.
(Added: 23-Aug-2001 Hits: 631)
