Does your offline marketing campaign engine need a rev?"- Are you a John Grisham or a J K Rowling? If so, you probably don't need this article. But - for those of you that aren't, there are two important factors to consider when marketing your book.
(Added: 24-Aug-2001 Hits: 170)
Don't Cheat Your Customers Out Of Giving You Referrals- Remember a time when you shared information with someone important to you, like a friend, family member or loved one, about a great deal you got, an awesome experience, a company, service or product that was above and beyond what you ever expected.
Remember that time? Remember how great you felt when they called you up and told you how happy and appreciative they were that you introduced them to that company?
(Added: 23-Aug-2001 Hits: 176)
Dot-com companies must follow 10 basic business rules in order to stay in b- The reason most dot-com companies fail is because they refuse to follow the basic laws of business and basic accounting principles.
– In fact, if the truth were known, most dot-com companies that failed over the last two years most likely wouldn’t have made it regardless. The statistics show that most small businesses will fail in the first 5 years. These statistics were calculated because of previous companies refusing to abide by the basic business principles.
(Added: 23-Aug-2001 Hits: 185)
Education Builds Credibility With Your Prospects- If you're in a sales position of any sort, or you're a customer or client of someone "selling" you, you know that the most common response to an objection or concern from a salesperson is to cut price.
I know. I've been "in sales" since the age of eleven. And, when it got tough to sell what I had to offer, the very first thing I did was cut the price on the very thing of value I was offering.
(Added: 23-Aug-2001 Hits: 168)
Eliminating The Three Major Obstacles Between You and Your Prospects- A basic marketing principle is that prospects don't buy products and services. They buy solutions to their problems. They buy what the products/services can do for them.
Marketers that understand this and focus their marketing messages on their prospects' problem and their solution have much greater success in targeting, attracting and gaining immediate action from their prospects.
(Added: 22-Aug-2001 Hits: 166)
Ethics? How To Take the Measure Business- When asked to write a small piece pertaining to ethics and integrity in the business world, my first inclination was to draw on personal experience.
Everyone has bad experiences to relate. We deal with a business, determine that we were treated shabbily therefore that business has no integrity. Or perhaps we disagree on the implementation of a refund, hence the business or owner has no ethics.
(Added: 22-Aug-2001 Hits: 158)
EVALUATE PR INFLUENCE BY CRUNCHING A FEW NUMBERS- Everybody wants to see tangible results when they invest their hard-earned cash. But when it comes to public relations, we are dealing with ideas and persuasion rather than nuts and bolts. There is an ongoing challenge in the communications business to prove that a $50,000 PR campaign, for example, generated at least $50,000 worth of business-building media. Here's one way to get a quantifiable evaluation of your media relations programs.
(Added: 22-Aug-2001 Hits: 168)
Extreme Success Team- FREE business building tools for people with a home based business, or those looking to start one.
(Added: 3-Mar-2005 Hits: 174)
EZ Net Money-Maker: "The eBay Arbitrage Strangle"- Arbitrage is a technique used in the stock market by large players who search (with powerful computers in real time) for price discrepancies from one market to another.
For example, if they see dealers in London trading IBM stock at 1/8th pt lower than in New York, even if it's only for a few seconds, they'll grab it at the lower price and sell it in New York where they'll make an 1/8th pt profit.
(Added: 22-Aug-2001 Hits: 183)
Ezine Publishers - Your Best Friends- Most of us never realize ezine publishers are a remarkable source of information. Nor do we understand that corresponding with them can lead to great friendships.
Only a few of them have failed to respond to my requests for help and advice. They are the greatest source of free and invaluable information in today's world. They keep you informed about all the latest scams, rip-offs, viruses, best sources of information and software, and many other things that affect you on a daily basis.
(Added: 22-Aug-2001 Hits: 166)
Find Your Unique Buying Advantage And Watch Your Profits Grow- Clear positioning is critical for any product or service, whether new or existing. Without clear positioning it is hard to find or establish a Unique Buying Advantage (UBA).
The first thing to consider when working on your positioning strategy is the question "where do you come in first?" Then consider what the key benefits are that you offer over your competitors. If you don't already know what your customers think about your business. Do some quick research to find out.
(Added: 22-Aug-2001 Hits: 158)
Free promotion that really works!- And now there's a new kid on the block, so let's compare StartBlaze with NoMoreHits who've been around for a few months now.
Both services bring you free traffic based on total browser openings in your group. It's the MLM concept. And you have to set your browser to open at their site so they can send you ads each time. I've been with NoMoreHits for a while and it's astonishing the stuff that pops up -- some of it very good.
(Added: 23-Aug-2001 Hits: 159)
GET REAL…THE NECESSARY FIRST STEP BEFORE STARTING A HOME BUSINESS- I have helped a large number of people start up their own home based
businesses using the Internet. Over time, I have come to recognize
two of the most important factors for identifying people that should
NOT start a home based business. If a prospective entrepreneur says
something like…
(Added: 29-Sep-2003 Hits: 183)
Get Rich on the Internet in 7 Easy Steps- Forget about getting Rich. Instead concentrate on establishing a cyber business that you can be extremely proud of. A business that you will be happy to tell your neighbors about. A business that truly helps people in some way.
Look around you, in your hometown. How many millionaires do you know? Look closely at how they made their money. Many people who are wealthy today got that way through small businesses they started years ago.
(Added: 20-Aug-2001 Hits: 169)
Getting on the Radio: 10 tips to a successful talkshow- For many of us, getting on a radio talkshow can be a great tactical move as part of our overall publicity effort. Pitching an appearance on a talkshow begins with much of the same groundwork as preparing for a news release or other media pitch, you need to have a story idea or an angle to present to the prospective radio show. Here are ten basic tips to use if you are considering presenting yourself as a talkshow guest.
(Added: 21-Aug-2001 Hits: 167)
Harnessing the Power of Testimonials- Let's say you want to take your spouse out to a nice restaurant. You read the 'dining' column of your local newspaper, and ask family or friends for recommendations.
What they're doing is 'endorsing' a restaurant: 'That was the BEST scampi I've ever had!' is a testimonial to how delicious the food was. You consider their recommendations because they've *had experience* with what you're looking for.
(Added: 22-Aug-2001 Hits: 172)
home business and web hosting secrets- internet marketing,home business and web hosting secrets , resources you need to effectively and profitably market your website online,mistakes to avoid.
(Added: 27-Jan-2007 Hits: 11)
Home Truths About Getting Busy People To Read Your Email- So being the reasonable sort of chap that I am, I spent over an hour last night deleting hundreds (yes, hundreds!) of them from my inbox -- without even reading a single word of most of them.
So now my inbox is down to a still unmanageable total of 189 unread emails. Yes, nearly 200 UN-read emails. Plus all the messages I've either skimmed or read but haven't fully finished with.
(Added: 22-Aug-2001 Hits: 168)
How Do You Measure Success?- When someone asks you if you are successful, how do you answer? How does one measure success?
You are a Mother and a housewife who decided to try something new, challenging and rewarding. So you start an online business. You work hard for 6 months and your income is just starting to trickle in. You are frustrated and close to giving up hope because you think you are a failure.
(Added: 22-Aug-2001 Hits: 173)
How Do You Spend Your 168?- How Do You Spend Your 168?
Let's pretend that at the beginning of every single week, your bank
account balance is always refreshed. It tops off at $168, every single
week, and you have to budget that money to ensure that it effectively
covers every single obligation, wish, and dream you have.
(Added: 29-Sep-2003 Hits: 183)
How to advertise on the net.- First and foremost, always include info on your books in your "sig" line. Send press releases to ezines, appropriate web sites, newsgroups and to your online friends who in turn will post the info other places you might not think of. Submit articles or stories to paying and even non-paying e-zines and newsletters, especially if they will include the url to your website. Create your own newsletter and include info on
your upcoming releases, author interviews, book reviews and book signings.
(Added: 24-Aug-2001 Hits: 173)
How To Become A Millionaire In 7 Easy Steps- Well if you want that million dollars, perhaps you'll get lucky enough to land a spot on ABC's popular game show bearing that name. Simply give the right answer to all the questions and you'll walk away with the million dollar prize.
Or, you could get on a hot streak, pick the right 7 numbers and win the lottery. But unfortunately your chances of winning are 1 in 22 million.....so we'd better forget that.
(Added: 23-Aug-2001 Hits: 162)
HOW TO BUILD ANY MLM BUSINESS -- FAST- It's not as difficult as it sounds. I've used the following 5 step system many times to successfully find new prospects and close sales -- fast. It's inexpensive to use and works for building a business on the Internet or in traditional ways. You can copy this same system to build your MLM business.
(Added: 23-Aug-2001 Hits: 156)
How to Choose a Hosting Company- Ok, you have your web site built and are now confused as to all the choices you have in order to find a home for your site. It is good to make a right choice the first time, because if you have to move to another hosting service, it will cost you time and you will lose some of your valued customers due to the downtime setting up with another host. You will also have to pay set up and hosting fees for a new account.
Here are some basic things to consider when choosing a Web Hosting Service:
(Added: 24-Aug-2001 Hits: 134)
How To Choose An Affiliate Program- What is the most important of these two factors in choosing an affiliate program?
1. What the program can offer you.
OR
2. How you think the program will sell to others.
Ignore for a minute whatever it is the program sells, and ignore what tools, freebies, or extras it offers. Strip it all away and look at the 'attitude' of the program.
(Added: 23-Aug-2001 Hits: 152)
HOW TO CONVERT MORE OF YOUR PROSPECTS INTO CUSTOMERS- An obvious way to increase sales is to attract more prospects to your business. But it's easier and less expensive to increase sales by converting more of the prospects you're already getting into customers.
Here are 2 proven tactics you can use to convert a higher percentage of your prospects into customers. Both are simple procedures any business can implement quickly for little or no cost.
(Added: 22-Aug-2001 Hits: 122)
How To Find New Ideas For Your Business- New ideas are the lifeblood of any business so it is important to encourage creativity and to be truly innovative. But creativity and innovation are not the same. Creativity is all about coming up with new ideas, whereas innovation involves putting new ideas into action.
New ideas can be very difficult to find. When you do find them and put them into action, they can provide a powerful marketing edge and become a license to print money.
(Added: 23-Aug-2001 Hits: 139)
How To Get New Clients In Tough Times- You may even be tempted to believe it. Don't. It's not true.
Every copywriter who's been in business for more than a year is
busier than ever right now. (I'm writing this in April 2003.) And
they'll continue to be in business as long as anyone's doing
business. As long as business people need to communicate,
business people need copywriters.
(Added: 29-Sep-2003 Hits: 127)
How to Handle Customer E-mails Like a Pro- Sometimes as part of my work I'm asked to mediate between customers and website owners in dispute. As such, I get to read e-mail
correspondence between both parties and I'm often appalled at what I read.
(Added: 23-Aug-2001 Hits: 142)
How To Make Money On The Web- An estimated 17,000 people join the internet every day - so the Internet is alive and well; a busy place. The main benefits of e-commerce are its lower inventory costs, lower transaction costs, and potentially lower distribution costs.
"Companies that are offering a unique business proposition on the Web can and will be successful," says Betty Lyter, analyst with Montgomery Securities.
(Added: 27-Aug-2001 Hits: 143)
